WANZE • Toronto Showroom Invites • 2025
Team: Eileen Meng

HILITE • Identity Rebrand • Ongoing
Team: Jordan Poirier

HILITE • Identity Rebrand • Ongoing
Team: Jordan Poirier

BOSA PROPERTIES • Website Rebrand • 2023
Team: Jordan Poirier, Aurora Ratcliffe
Collaborators: Marley Hutchinson (photo)

BOSA PROPERTIES • Website Rebrand • 2023
Team: Jordan Poirier, Aurora Ratcliffe
Collaborators: Marley Hutchinson (photo)

ABOUT-FACE • Fractal Beam Launch Concept • 2023
Team: Alley Kurgan, Sohee Yoo, Eileen Meng

ABOUT-FACE • Fractal Beam Launch Concept • 2023
Team: Alley Kurgan, Sohee Yoo, Eileen Meng

ABOUT-FACE • Fractal Beam Launch Concept • 2023
Team: Alley Kurgan, Sohee Yoo, Eileen Meng

ABOUT-FACE • The Performer Foundation Launch • 2023
Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng

ABOUT-FACE • The Performer Foundation Launch Concept • 2023
Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng

ABOUT-FACE • The Performer Foundation Launch Concept • 2023
Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng

CETAPHIL • Day/Night Serum Launch Campaign • 2026
Team: Alley Kurgan, Matthew Sabloff, Sarah Maslechko, Julia Ferrabee

CETAPHIL • Day/Night Serum Launch Campaign Concept • 2026
Team: Alley Kurgan, Matthew Sabloff, Sarah Maslechko, Julia Ferrabee

PIXIEMOOD • Rebrand Launch Campaign • 2022
Team: Thomas van Ryzewyk, Alley Kurgan, Emily Hotts
Collaborators: Brent Goldsmith (photo)

PIXIEMOOD • Rebrand Launch Campaign • 2022
Team: Thomas van Ryzewyk, Alley Kurgan, Emily Hotts
Collaborators: Brent Goldsmith (photo)

CHOI NA YE CERAMICS • Visual Identity • Ongoing

QUO BEAUTY • 25th Anniversary Campaign • 2024-2025
Team: Sarah Maslechko, Sohee Yoo, Quinn Branch
Collaborators: Garrett Naccarato (photo), Julian Lomaga (video), Piper Ainsworth (producer)

QUO BEAUTY • 25th Anniversary Campaign • 2024-2025
Team: Sarah Maslechko, Sohee Yoo, Quinn Branch
Collaborators: Garrett Naccarato (photo), Piper Ainsworth (producer)

QUO BEAUTY • 25th Anniversary Campaign • 2024-2025
Team: Sarah Maslechko, Sohee Yoo, Quinn Branch
Collaborators: Garrett Naccarato (photo), Piper Ainsworth (producer)

QUO BEAUTY • 25th Anniversary Campaign • 2024-2025
Team: Sarah Maslechko, Sohee Yoo, Quinn Branch
Collaborators: Garrett Naccarato (photo), Mike Kazik (product photo) Piper Ainsworth (producer)

JOE FRESH • Fall/Winter Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best
Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer)

JOE FRESH • Fall/Winter Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Fall/Winter Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Fall/Winter Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Fall/Winter Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best, Rene Ostetto, Brandy McKinlay
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Spring/Summer Campaign • 2023
Team: Jordan Poirier, Matthew Sabloff, Sarah Maslechko, Eileen Meng
Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer)

JOE FRESH • Spring/Summer Campaign • 2021
Team: Jordan Poirier, Sarah Maslechko, Jessica Best
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Spring/Summer Campaign • 2022
Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best
Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer)

JOE FRESH • Spring/Summer Campaign • 2023
Team: Jordan Poirier, Matthew Sabloff, Sarah Maslechko, Eileen Meng
Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer)

THESIS BOOK • The Rise of Vaporwave Visual Culture • 2019
Hand-bounded coptic stitch with pompom cover

THESIS BOOK • The Rise of Vaporwave Visual Culture • 2019
Hand-bounded coptic stitch with pompom cover

Soojin Kim

Projects Info