https://soojinna.com/top-nav 2026-03-26T19:09:59+00:00 always 0.5 https://soojinna.com/info-1 2026-03-26T20:59:14+00:00 always 0.5 https://soojinna.com/projects 2026-03-26T19:11:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2788869968788447526898408816935/Frame-3099.jpg LOCKED Joe Fresh Seasonal Campaigns • 2021-2023 https://freight.cargo.site/t/original/i/N2834991612121226217783394996631/Soojin_Kim_Joe-Fresh_SS2023_Video-Loop.mp4 LOCKED Joe Fresh Seasonal Campaigns • 2021-2023 https://freight.cargo.site/t/original/i/V2834992966905451223233994330519/Soojin_Kim_Upper-Block.mp4 LOCKED Upper Block Launch Campaign • 2024 https://freight.cargo.site/t/original/i/D2838454564839161485949122548119/Quo-Beauty--Concrete_4.mov LOCKED Quo Beauty Product Campaigns • 2020-2021, 2025 https://freight.cargo.site/t/original/i/R2858951483849252506331479708055/Soojin-Kim_Hilite_Logo.png Hilite • 2025-2026 • Coming Soon https://soojinna.com 2026-03-28T04:07:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2834799179763779719064380150167/Soojin-Kim_About-Face_The-Performer_Form_5_1.mp4 ABOUT-FACE • The Performer Foundation Launch • 2023 Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/N2835056085244204519668700320151/Soojin_Kim_Joe-Fresh_FW2022_1.jpg JOE FRESH • Spring/Summer Campaign • 2021 Team: Jordan Poirier, Sarah Maslechko, Jessica Best Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/L2835056085373331728184667181463/Soojin_Kim_Joe-Fresh_SS2023_Video-Loop_2.mp4 JOE FRESH • Spring/Summer Campaign • 2023 Team: Jordan Poirier, Matthew Sabloff, Sarah Maslechko, Eileen Meng Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/W2835056085686926377437729558935/Soojin-Kim_Na-Ye-Choi_Logo_7.png CHOI NA YE CERAMICS • Visual Identity • Ongoing https://freight.cargo.site/t/original/i/A2835056085391778472258376733079/Soojin_Kim_Joe-Fresh_SS2023_Video-Loop.mp4 JOE FRESH • Spring/Summer Campaign • 2023 Team: Jordan Poirier, Matthew Sabloff, Sarah Maslechko, Eileen Meng Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/V2835056085484012192626924491159/Soojin-Kim_About-Face_Fractal-Beam_2022_2.png ABOUT-FACE • Fractal Beam Launch Concept • 2023 Team: Alley Kurgan, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/S2835056085705373121511439110551/Soojin-Kim_Quo-Beauty_25th-Anniversary_2025_2.png QUO BEAUTY • 25th Anniversary Campaign • 2024-2025 Team: Sarah Maslechko, Sohee Yoo, Quinn Branch Collaborators: Garrett Naccarato (photo), Piper Ainsworth (producer) https://freight.cargo.site/t/original/i/Q2835056085723819865585148662167/Soojin-Kim_Quo-Beauty_25th-Anniversary_2025_3.png QUO BEAUTY • 25th Anniversary Campaign • 2024-2025 Team: Sarah Maslechko, Sohee Yoo, Quinn Branch Collaborators: Garrett Naccarato (photo), Piper Ainsworth (producer) https://freight.cargo.site/t/original/i/Q2835056085428671960405795836311/Soojin_Kim_Thesis-Book_1.png THESIS BOOK • The Rise of Vaporwave Visual Culture • 2019 Hand-bounded coptic stitch with pompom cover https://freight.cargo.site/t/original/i/A2835056085410225216332086284695/Soojin_Kim_Pixiemood_Rebrand.png PIXIEMOOD • Rebrand Launch Campaign • 2022 Team: Thomas van Ryzewyk, Alley Kurgan, Emily Hotts Collaborators: Brent Goldsmith (photo) https://freight.cargo.site/t/original/i/R2835056085317991495963538526615/Soojin_Kim_Joe-Fresh_SS2023_2.png JOE FRESH • Fall/Winter Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/U2835056085281098007816119423383/Soojin_Kim_Joe-Fresh_SS2023_1.png JOE FRESH • Fall/Winter Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/T2835056085520905680774343594391/Soojin-Kim_About-Face_The-Performer_Merch.png ABOUT-FACE • The Performer Foundation Launch Concept • 2023 Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/K2835056085447118704479505387927/Soojin_Kim_Thesis-Book_2.png THESIS BOOK • The Rise of Vaporwave Visual Culture • 2019 Hand-bounded coptic stitch with pompom cover https://freight.cargo.site/t/original/i/U2835056085465565448553214939543/Soojin-Kim_About-Face_Fractal-Beam_2.png ABOUT-FACE • Fractal Beam Launch Concept • 2023 Team: Alley Kurgan, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/P2835056085262651263742409871767/Soojin_Kim_Joe-Fresh_FW2022_Video-Loop.mp4 JOE FRESH • Fall/Winter Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best Collaborators: Matthew Tammaro (photo), Devin Karringten (video), Chrissy Rabe (editor), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/B2835056085354884984110957629847/Soojin_Kim_Joe-Fresh_SS2023_4.png JOE FRESH • Fall/Winter Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best, Rene Ostetto, Brandy McKinlay Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/M2835056085502458936700634042775/Soojin-Kim_About-Face_Fractal-Beam_Mobile_2.png ABOUT-FACE • Fractal Beam Launch Concept • 2023 Team: Alley Kurgan, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/W2835056085336438240037248078231/Soojin_Kim_Joe-Fresh_SS2023_3.png JOE FRESH • Fall/Winter Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/M2835056085760713353732567765399/Soojin-Kim_Quo-Beauty_25th-Anniversary_2025_Horizontal_2.png QUO BEAUTY • 25th Anniversary Campaign • 2024-2025 Team: Sarah Maslechko, Sohee Yoo, Quinn Branch Collaborators: Garrett Naccarato (photo), Mike Kazik (product photo) Piper Ainsworth (producer) https://freight.cargo.site/t/original/i/A2835056085742266609658858213783/Soojin-Kim_Quo-Beauty_25th-Anniversary_2025_Cut.mp4 QUO BEAUTY • 25th Anniversary Campaign • 2024-2025 Team: Sarah Maslechko, Sohee Yoo, Quinn Branch Collaborators: Garrett Naccarato (photo), Julian Lomaga (video), Piper Ainsworth (producer) <div style="text-align: left;"><div style="text-align: center;"></div></div> https://freight.cargo.site/t/original/i/G2838428523994827743870425928087/Soojin_Kim_Wanze-2025-Showcase_2.png <div style="text-align: center">WANZE • Toronto Showroom Invites • 2025 Team: Eileen Meng</div> https://freight.cargo.site/t/original/i/W2846199023181973246277876879767/Soojin_Kim_Pixiemood_Rebrand_2.png PIXIEMOOD • Rebrand Launch Campaign • 2022 Team: Thomas van Ryzewyk, Alley Kurgan, Emily Hotts Collaborators: Brent Goldsmith (photo) https://freight.cargo.site/t/original/i/J2846285905538779499042452181399/Soojin-Kim_Bosa_1.png BOSA PROPERTIES • Website Rebrand • 2023 Team: Jordan Poirier, Aurora Ratcliffe Collaborators: Marley Hutchinson (photo) https://freight.cargo.site/t/original/i/X2846285907125199489381473620375/Soojin-Kim_Bosa_2.png BOSA PROPERTIES • Website Rebrand • 2023 Team: Jordan Poirier, Aurora Ratcliffe Collaborators: Marley Hutchinson (photo) https://freight.cargo.site/t/original/i/F2858907782663991661013062029719/Hilite_R2_V4_2026.03.13.png HILITE • Rebrand Website Concept • Ongoing Team: Jordan Poirier https://freight.cargo.site/t/original/i/K2858907845880983601615695417751/Soojin-Kim_Hilite_Logo.png <div style="text-align: center">HILITE • Rebrand Logo • Ongoing Team: Jordan Poirier</div> https://freight.cargo.site/t/original/i/P2858907927434039151485623112087/Soojin_Kim_Joe-Fresh_SS2022.jpg JOE FRESH • Spring/Summer Campaign • 2022 Team: Jordan Poirier, Sarah Maslechko, Christine Xia, Jessica Best Collaborators: Matthew Tammaro (photo), Nicole Gomez (producer) https://freight.cargo.site/t/original/i/S2858912590641813776744304775575/Soojin-Kim_Cetaphil_OHH_3.png CETAPHIL • Day/Night Serum Launch Campaign • 2026 Team: Alley Kurgan, Matthew Sabloff, Sarah Maslechko, Julia Ferrabee https://freight.cargo.site/t/original/i/E2859085586144645152658862543255/Soojin-Kim_About-Face_The-Performer_Social_2.png ABOUT-FACE • The Performer Foundation Launch Concept • 2023 Team: Alley Kurgan, Matthew Sabloff, Sohee Yoo, Eileen Meng https://freight.cargo.site/t/original/i/E2861110828922905087422407020951/Soojin-Kim_Cetaphil_OHH-Concept_2.3.png CETAPHIL • Day/Night Serum Launch Campaign Concept • 2026 Team: Alley Kurgan, Matthew Sabloff, Sarah Maslechko, Julia Ferrabee https://soojinna.com/footer-1 2026-03-19T22:08:52+00:00 always 0.5